PRECIOUS GARAGE, SEATTLE

To promote their Juste un Clou and Ecrou de Cartier lines, Cartier hosted pop-up events in three American markets. For the campaign's finale, we followed the Precious Truck as it weaved its way through the breathtaking landscape of the Pacific Northwest en route to its last stop: Seattle. There, we captured a dynamic set from Santigold, and directed video portraiture of the artist inside the experiential Cartier shipping container.