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EQUINOX

COMMIT TO SOMETHING

For Equinox’s “Commit To Something” campaign, we worked with two brand ambassadors — TOMS founder, Blake Mycoskie, and former NFL receiver and Super Bowl champion, D’Juan Woods — to explore their individuality and the paths they’ve traveled. Blake explains the inspiration behind TOMS, paralleling his company’s mission with his pursuit of physical fitness. D’Juan discusses how his life changed when he suffered a career-ending injury; and how he pivoted his professional life to become one of Equinox’s most influential trainers.

Producer: Jeff Broadway | Director: Mario Hugo | Director of Photography: Jordan Black | Agency: Hugo & Marie | Production Company: Matte Projects

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Uncommon Valor | Short Documentary