ARC DEVICES

To help launch their non-touch thermometer in 2015, Valentine Street was commissioned by ARC Devices to create content that introduced the brand to market and showcased their flagship device — the InstaTemp.

The first piece of content Valentine Street produced was filmed on location in the European tech hub, Galway, Ireland. “Made In Ireland” focuses heavily on the R&D and science behind the thermometer, as well as the device’s Irish roots.

In the wake of the Ebola epidemic, Valentine Street then traveled to Monrovia, Liberia, to produce a docu-style piece on doctors using the thermometer in the field. Because the virus spreads through direct contact and first causes a spike in body temperature, the availability of non-touch thermometers in Liberia was imperative at that time.

In support of ARC’s Summer 2016 campaign “The Thermometer of Tomorrow, Today”, Valentine Street produced this more traditional commercial spot on location in Los Angeles.