SAPPHIRE SPEEDWAY

PHNTM was tapped to create a series of activations for Chase Sapphire Reserve cardholders ahead of the first-ever Las Vegas Grand Prix, positioning Chase as a tastemaker in the Formula 1 activation space and showcasing the Chase Sapphire Reserve brand. PHNTM set out to make an impact leading up to one of the  world’s busiest events.

The Sapphire Speedway saw a set of garages at the Las Vegas Motor Speedway transformed  into a Chase-themed sport lounge. PHNTM designed exhibitions, events, and lounges distinctly bearing Chase's brand. Guests enjoyed thrilling driving experiences along a functional racetrack, a celebrity-chef dinner, supercar displays, and a museum-style F1 gear showcase. Broadway directed the content capture across the race weekend, from the Las Vegas Speedway to the MGM Grand.