MONOGRAM
DE WATSON
With over 25 years of experience in the cannabis industry, DeAndre “De” Watson serves as lead Culture & Cultivation Ambassador for Monogram. From black market, to medicinal, to totally legal — De has been an integral figure in the LA cannabis scene through it all. And not only has De been integral to the creation of Monogram’s family of strains, but he is also the architect behind the brand’s one-of-a-kind OG Handroll.
This profile piece features him, alongside his son, filmed at their family business — One Stop Smoke Shop — in West LA.
Director & Producer: Jeff Broadway | Director of Photography: Dominic Jones | Photographer: Ethan Gulley | Agency: Matte Projects