GRAILED
SOLE SUPPLY
It’s safe to say that Salehe Bembury knows how to design a sneaker that’s primed for sell-out success come drop day. What’s unique about Bembury is that his process is organic in more ways than one.
Sure, the globally-recognized designer takes cues from nature’s colors and shapes, but it’s also in his human connection to fellow sneakerheads. Tapping into Grailed’s globe-spanning community of collectors and fans, Bembury uses these interactions to inspire and inform his creations; a full circuit that connects designer to consumer and back again.
Director & Producer: Jeff Broadway | Director of Photography: Dominic Jones | Creative Director: Ariel Panigel | Photographer: Ethan Gulley | Agency: Matte Projects