r1 KEYNOTE

PHNTM was tasked with producing and delivering an innovative and engaging product Keynote for Rabbit to unveil its flagship r1 device at CES Las Vegas. The Keynote had to be shareable and communicate all of the new AI-powered device features while also keeping its audience engaged in the long-form program.

The Keynote went immediately viral, and within the first week of launching received 10.5M+ views on X and nearly 5M views on YouTube. Rabbit was thrilled by the outcome as the Keynote communicated all of the features of the new disruptive AI device in an engaging way that set the internet and CES ablaze.