TIKTOK

API HERITAGE MONTH

Throughout the month of May 2021, TikTok celebrated the lives and culture of the Asian community and the vast intersectionality and diversity within the Asian community. To wrap up its monthlong celebration, they hosted a live finale with musical performances by some of the community's top artists and creators.

Hosted by API trailblazers @8illy and @inmyseams, the live finale featured performances from multi-platinum Korean hip-hop artist Jay Park and singer-songwriter Yuna. The content piece below served as the teaser for the live finale.

Director: Jeff Broadway | Executive Producer: River Myers | Producer: Adriana Contreras | Director of Photography: Andrew McClymont | Agencies: Crown + Conquer, Matte Projects

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