RICKY REGAL

In support of Lacoste’s fashion collaboration with Bruno Mars’ alter ego, “Ricky Regal”, a series of ancillary content featuring influencers including Zack Bia and Fai Khadra was produced to roll-out the collection.

Drenched in 70s swag and period LA style, the short film and photography coincided with a celebrity seeding campaign that aimed to raise awareness of what Lacoste called “it’s biggest collaboration to date.”