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MONOGRAM

THE GOOD LIFE, REDEFINED

As part of the launch of the cannabis brand, Monogram, Jay-Z tapped Hyped Williams to lens a campaign re-contextualizing Slim Aarons' classic "Good Life" photographs. Swapping out spirits for cannabis, the campaign redefines the meaning of luxury in the 2020s – a world which cannabis has an emerging role in.

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Producer: Jeff Broadway | Campaign Photographer: Hype Williams | Production Designer: Cory Bailey | BTS Photographer: Danielle DeGrasse-Alston | BTS Videographer: Derek Milton | Agency: Matte Projects

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