S2:23 COLLECTION

New Balance tapped brand ambassador Storm Reid for the LA-based capture in support of their S2:23 campaign launch. The shoe pack drop included the New Balance 550, 2002, and 530 silhouettes, which all lean on vintage and nostalgic design notes.

Storm was shot in contrasting spaces – intimate and public – and surrounded by nostalgia-evoking props. From personal sports memorabilia to inspired motifs, the production’s design brought the New Balance S2 Sneaker pack’s versatility to life in a 360° campaign. The result of the work was a series of stills and videos that were used OOH, across social media, e-commerce, and in-store display.