SOUND IS POWER

Bose’s campaign “Sound Is Power” features musician Kid Cudi, and NFL quarterback Joe Burrow — two Ohio kids who have forged a friendship around music and sports. Narrated by Cudi, the spot showcases the QuietComfort Earbuds II, all the while artfully highlighting the similar, yet different paths Burrow and Cudi have traveled in their pursuits of greatness.

In support of the primary campaign spot, Bose also enlisted sports journalist Taylor Rooks to moderate a conversation between Burrow and Cudi centered around their friendship, the importance of mental health, and the power of music. Thirteen years his junior, Burrow grew up listening to Cudi’s music, citing it as a major source of inspiration throughout his life and playing career.