STEVIE SOUND BAR

Bose tapped PHNTM to create a 60-second hero piece to announce their new “Stevie” sound bar. PHNTM was tasked with ideating around three different film genres — horror, romance, and action — and creating a spot that seamlessly integrated the three distinct vignettes in a display of the sound bar’s audio prowess.

The spot was shot against PHNTM’s LED volume, which was implemented to create individual moods and backdrops for each genre displayed in the commercial. The spot was so well-received by Bose that they increased the usage from digital and social to feature the spot during Amazon’s Black Friday NFL broadcast.