SOUND IS POWER

In this Q1/Q2 2025 installment of Bose’s “Sound is Power” series, Anthony “Ant Man” Edwards was depicted as a dynamic force—caught midair in a surreal moment that combined elegance, visual effects, and concentration. The production process was swift and perfectly aligned to launch alongside the NBA playoffs, generating excitement and momentum.

The resulting national TV commercial was as energetic as its star, merging celebrity appeal with sound clarity in a breathtaking display. The ad reached a wide audience, garnering millions of impressions across television and digital platforms. Blending performance with product demonstration, it transformed a playoff preview into a compelling brand message—and reaffirmed that sound, when skillfully utilized, influences everything. The TVC was paired with an array of still and motion social assets which rounded out the campaign.